Twitter slides off its perch

Twitter is still a big favourite with hundreds of millions of users, but advertisers have yet to warm to its charms

Jack Dorsey, interim chief executive of Twitter Picture: Getty
Jack Dorsey, interim chief executive of Twitter Picture: Getty

Why doesn’t anybody love Twitter? The social media darling saw its stock take a dive again last week, just as Facebook hit another record high.

This week, Jack Dorsey returns to take over the running of Twitter as Dick Costolo bows out, having taken the blame for its underperforming share price, sluggish user numbers and faltering revenue growth. That Dorsey intends to keep up his other ...