TV isn’t dying, it’s having babies, says former BBC marketing boss

TV isn’t dying, it’s having babies, says former BBC marketing boss
Phillip Almond: data is ‘not the be all and end all’

‘It has been more than ten years since the iPhone first launched. The first smartphone was in 2007, and Netflix started streaming in 2007 as well. What we are learning now is that old media and new media are going to co-exist alongside each other.”

That is the opinion of Philip Almond, the former director of marketing and audiences at the BBC. The co-existence of old and new forms of media gives marketeers a “much richer and...

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