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Prada is using social media to climb back to fashion’s pinnacle after initially missing the online boat. The luxury giant is adjusting to a changing industry without losing its edge, write Stephanie Baker and Robert Williams

Prada ready-to-wear fashion show during Milan Fashion Week spring/summer 2019 Pictures: Getty

As Miuccia Prada made final adjustments to her runway show during Milan Fashion week last month, her husband and co-chief executive, ...