Toyota in the driver’s seat for Anton Savage show
Toyota Ireland has paid €240,000 to be the exclusive title sponsor of the new Anton Savage Show on Today FM. Savage’s show airs from 9am to 12.30pm, Monday to Friday, in the slot previously held by The Ray D’Arcy Show.
Toyota agreed to sponsor The Ray D’Arcy Show last September, but D’Arcy then announced he was leaving the station in December to return to RTE.
Toyota will hold the title sponsorship until December 2015. The sponsorship package includes 45 branded idents a week and ten branded show promos from Monday to Sunday across the Today FM schedule.
Steve Tormey, chief executive of Toyota Ireland, said he looked forward to building a relationship with Savage, his...
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