Tourism campaign could make Game of Thrones king of the North

Tourism campaign could make Game of Thrones king of the North
Niall Gibbons, chief executive, Tourism Ireland, stands in front of a Game of Thrones stained glass window opposite Belfast City Hall Picture: Presseye

With the last episode in the eighth and final series of Game of Thrones (GoT) due to air this month, Tourism Ireland has launched the latest in a series of marketing campaigns aimed at attracting visitors to Northern Ireland, a long-standing shooting location for the HBO drama series.

In the eight years since the first GoT episode premiered in April 2011, the fantasy series has built a loyal following across 170 countries. It has been...

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