Touchdown: Flutter enters the play in US
The rebranded Paddy Power Betfair is hungrily eyeing the huge US market, which was off limits until recently, and the new NFL season gives it the chance to fill its boots
When the New England Patriots line up in the early hours of Monday morning to face the Pittsburgh Steelers, a small but committed cohort of Irish NFL fans will be glued to their television screens to watch the reigning Super Bowl champions begin the defence of their title.
Across the Atlantic, the audience will be exponentially bigger. For all the success of the NBA over the past decade, the enduring popularity of baseball and ice...
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