It all tots up for eco-friendly babywear Years of retail lie behind organic range

Her experience working as a senior buyer for Irish retail giant Penneys helped Katie Brandon Byrne get her own venture, lilandizzyboutique.com, off the ground.

Brandon Byrne set up the sustainable babywear start-up in August, designing a range of babygrows, bibs, hats and blankets made from ethically sourced organic cotton.

“I was with Primark for eight years,” she said. “I was a senior buyer and I was leading a big team with responsibility for ...