Topaz to spend €6 million on rebranding service stations

Irish petrol station company was bought by Canadian-owned Alimentation Couche-Tard in 2015

Topaz, Ireland’s largest fuel station supplier, is changing the name of all its service stations to Miles.

The €6 million rebranding initiative will see the company, which was bought by Canadian-owned Alimentation Couche-Tard in 2015, changed the name of 50 of its sites this weekend.

It expects to rebrand 20 of its outlets each week to include all 440 sites in Ireland by August, said Gordon Lawlor, fuels director at Topaz.

The new ...