Time to win back the work
The new chair of the Marketing Institute is urging better measurement of marketing results and a push to win back business lost to London
With the economy strengthening, it is time for the Irish marketing industry to start winning back work lost to Britain during the recession, according to the new chairperson of the Marketing Institute of Ireland (MII).
Paula Murphy, who is also head of brand operations at Vodafone Ireland, said that in order to get the world’s attention, Irish marketers need to start showcasing their work by winning awards and networking with the international community.
Subscribe from just 1€
Choose the subscription that is right for you
For the first month
€19.99 Monthly ThereafterSubscribe today
For the first year
€199.99 annually thereafterSubscribe today
For the first 90 days
€55.00 quarterly ThereafterSubscribe today
These offers are not available for current subscribers. Offers and pricing are subject to change without notice.
Terms & Conditions Apply