Time to win back the work

Time to win back the work
Paula Murphy, chairperson of the Marketing Institute of Ireland and head of brand operations at Vodafone Ireland. Picture: Maura Hickey

The new chair of the Marketing Institute is urging better measurement of marketing results and a push to win back business lost to London

With the economy strengthening, it is time for the Irish marketing industry to start winning back work lost to Britain during the recession, according to the new chairperson of the Marketing Institute of Ireland (MII).

Please Subscribe or Log in to continue reading

Subscribe Login

Independent journalism every day

With digital access you can read The Business Post whenever, wherever, and however you want.

  • Unlimited access to all sections of The Business Post on desktop, tablet and mobile.
  • Breaking news, comment and analysis from the best Business Post writers seven days a week.
  • Live blogs of major news events.
  • Videos and podcasts from some of the industry's most respected journalists such as Michael Brennan, Susan Mitchell and Ian Guider.
  • Access to The Business Post's extensive archive‚Äč.

Related Articles

More from The Business Post