Time to win back the work

Time to win back the work
Paula Murphy, chairperson of the Marketing Institute of Ireland and head of brand operations at Vodafone Ireland. Picture: Maura Hickey

The new chair of the Marketing Institute is urging better measurement of marketing results and a push to win back business lost to London

With the economy strengthening, it is time for the Irish marketing industry to start winning back work lost to Britain during the recession, according to the new chairperson of the Marketing Institute of Ireland (MII).

Paula Murphy, who is also head of brand operations at Vodafone Ireland, said that in order to get the world’s attention, Irish marketers need to start showcasing their work by winning awards and networking with the international community.

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