M&A deal tracker: Three factors driving Irish media mergers

Small media providers may ensure survival, as well as their unique voice, by accepting the advances of bigger organisations

Last year was a busy one for Irish media.

Publishers, broadcasters and the creative industries are all spinning their wheels trying to respond to massive changes in audience demand and tastes.

Meanwhile, Irish companies are proving attractive to global players eager to bolt-on extra capacity. So, what’s making it all tick?

1. Laziest eyeballs

‘Content’ itself has become a bit of a buzzword – but that doesn’t mean it’s not important. We live ...