‘I thought I had seen it all,and then I set up my own business’

Michael Murphy reflects on the ‘steep learning curve’ involved in establishing a start-up

Michael Murphy, founder, M&J Nutrition

Michael Murphy worked with Bord Bia for two decades before leaving to set up his own company, M&J Nutrition, last April with his wife Jane. The couple have developed the ProU range of yogurts, with added protein, calcium and Vitamin D. Here, Murphy details his experiences setting up one of the 20,000 start-ups incorporated in Ireland last year.

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Six months ago, my wife Jane and I launched ProU on the ...