This much I know: Rachel Ray, Simply Zesty

This much I know: Rachel Ray, Simply Zesty
Rachel Ray of Simply Zesty

Rachel Ray, strategic planner, Simply Zesty

Great marketing (whether it’s for retail sale or a new party leader) needs to understand how people already act and think (and often, act without thinking) in order to change the default settings or introduce something new. But something else is changing our ‘default settings’ far more than advertisers ever could – digital.

We are standing on the precipice of a globally defining time that affects not only every single aspect of society, but also...

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