This much I know: Mark Hopkins MD of Hopkins Communications

We all know that people buy from people they know, like and trust, and that client retention via repeat business is key to survival in any business.

When seeking client retention in the advertising and PR business (or any business for that matter) forget the smoke and mirrors approach which often sets unrealistic expectations. Rather, hold a steady course, demonstrating the successes of the current projects and be ready to explain the rationale, ...