This much I know: John MacMahon

This much I know: John MacMahon

John MacMahon, marketing coordinator of home security firm Re:Sure

“Don’t participate, pioneer” is my most overused phrase of the moment. And it’s never been more apt as each day, thousands of Irish firms wonder how they can break through to the next level of success, building share, profits and their customer base without the benefit of a big marketing budget that the top brands have at their disposal.

I refer to it as David and Goliath marketing.

The first step is to...

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