This much I know: Gemma Teeling, account director, PHD Media

Our profession is a challenging one and it absolutely should be. Media and consumers

are constantly changing and developing and if we, as media experts do not push and

challenge ourselves every single day we will quickly fall behind and ultimately fail our

clients and their brands.

A person I used to work with once said ‘if the project you are working on

isn’t a massive pain in the ass, you ...