This much I know: Eimear O’Farrell

Eimear O’Farrell, account director, Carat

A recent flurry of advertising teaser campaigns has prompted me to question whether people in marketing roles overestimate the importance that brands play in the lives of the general public.

Being in the marketing industry, do we notice teaser campaigns more? Does the ‘reveal’ element of the campaign always live up to the intrigue, and does this type of a launch campaign really make people notice your brand? ...