This much I know: Deirdre O'Brien, Powerscourt Hotel

Social media has become an important part of the overall marketing mix for businesses over the last number of years. It is now a vital method of communicating with your customers, wherever they may be.

The four Es of marketing; experience, everyplace, exchange, evangelism, have replaced the traditional four Ps, price, product, promotion and place, as the consumption of social media has grown. This new ...