This much I know: Deirdre O'Brien, Powerscourt Hotel

This much I know: Deirdre O'Brien, Powerscourt Hotel
Deirdre O’Brien: marketing is now all about the four Es

Deirdre O’Brien, director of sales and marketing at Powerscourt Hotel

Social media has become an important part of the overall marketing mix for businesses over the last number of years. It is now a vital method of communicating with your customers, wherever they may be.

The four Es of marketing; experience, everyplace, exchange, evangelism, have replaced the traditional four Ps, price, product, promotion and place, as the consumption of social media has grown. This new way of thinking allows marketers to engage actively with customers,...

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