This much I know: Antaine Conway

This much I know: Antaine Conway
Antaine Conway: ‘Traditional TV is dead’

Antaine Conway board director at Starcom

Traditional TV is dead. The word television itself is completely archaic – it refers to an appliance more than a way of planning. The sheer breadth of channels on which audio visual (AV) content is now available, and the nature in which we consume that content, makes the notion of building brands through TV almost as outdated as the appliance itself.

Irish consumers have access to more content, across more devices, channels and platforms, and they...

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