This Much I know: Andrew Murray, head of social media at advertising agency McCann Blue

This Much I know: Andrew Murray, head of social media at advertising agency McCann Blue

A lot of brands and agencies, including some well-known ones, still think that they can ‘do’ social because it’s “just a bit” of Facebook, Twitter and some Instagram.

And sure, how hard can it be? Aren’t they on these channels a few years themselves? They just throw the wet finger into the air, post something witty or entertaining that tenuously links back to the brand and hope for a few auld likes, favourites, retweets and shares.

I see this approach/non-strategy every single day for brands at home and abroad. And it’s wrong. There are a lot of bluffers out there. Be careful....

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