This much I know

Chris Cashen, senior account manager, Carat

Chris Cashen

So many people get asked what era they would like to live in. While I personally believe that I could carry off a 1950s pocket watch coupled with a moustache, there is no better era to be a media planner than today.

And that’s not because it’s easy, it’s because it’s a challenge – and it’s getting more uncertain.

Some reports will tell you we’re hitting ‘ad nauseam’ with some studies speculating that ...