This Much I Know

This Much I Know
Darren Bracken, GroupM.

How much progress has the industry really made in recent years?

Cross-selling, integrated packages and 360 solutions are all terms which we regularly hear mentioned within our industry. The question is, have we moved on over the last number of years to a point where media owners and agencies have become comfortable selling and providing solutions across a wide variety of media?

At the beginning of 2008, when every media owner and agency was undergoing a period of huge change, we could see some media suppliers beginning...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription


For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription


For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription


For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post