This Much I Know
How much progress has the industry really made in recent years?
Darren Bracken, account manager, GroupM
Cross-selling, integrated packages and 360 solutions are all terms which we regularly hear mentioned within our industry. The question is, have we moved on over the last number of years to a point where media owners and agencies have become comfortable selling and providing solutions across a wide variety of media?
At the beginning of 2008, when every media owner and agency was undergoing a period of ...