This Much I Know

This Much I Know
Darren Bracken, GroupM.

How much progress has the industry really made in recent years?

Cross-selling, integrated packages and 360 solutions are all terms which we regularly hear mentioned within our industry. The question is, have we moved on over the last number of years to a point where media owners and agencies have become comfortable selling and providing solutions across a wide variety of media?

At the beginning of 2008, when every media owner and agency was undergoing a period of huge change, we could see some media suppliers beginning...

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