This much I know

Aaron Chalke, experience producer, Media Works

Aaron Chalke, Media Works
Aaron Chalke, Media Works

‘Why would someone even care?” This is one of the most important yet rarely asked questions in our industry. Why would 28-year-old Joe Smith in Athlone, our bullseye target, think twice about our “innovative” media activation?

Joe doesn’t care about your brand or its legacy. Of course he’ll see the campaign at an effective frequency, but why should he care? This is something we forget to ask ourselves in our quest ...