This much I know

This much I know
Jessica King: consumer concentration is falling

Jessica King, business director, Mindshare

Integration of communications when laying down a media plan is vital to that campaign’s success. No longer can we plan media channels in isolation effectively as the lines between consumers’ media consumption are becoming more and more blurred. We need to focus on integration in order to capture the full attention of the consumer.

There are a number of ways to stress the importance of integration, but I am going to take dual screening...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription

€1

For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription

€200€149

For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription

€55€42

For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post