Are you thinking of aligning your brand with a social cause?

Are you thinking of aligning your brand with a social cause?

If so, learn from the successes – and mistakes – of others

Socially-charged content was one of the leading online media trends of 2017, and last week saw this style of activism-based marketing surge, with the Golden Globes #timesup movement heralding a new wave of cause-triggered social media activity by brands.

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