Are you thinking of aligning your brand with a social cause?

Socially-charged content was one of the leading online media trends of 2017, and last week saw this style of activism-based marketing surge, with the Golden Globes #timesup movement heralding a new wave of cause-triggered social media activity by brands.

But when is it appropriate for brands to get involved with political movements? In today’s social media centric world, brands need to proceed with caution with their messaging, because once it’s posted on social ...