There’s a growing appetite in the corporate world and media to support women’s sport

As the Open, finally back in Portrush, concludes today, Neil Armit of the R&A has much to celebrate – not least his plan to attract more women and girls to golf

Neil Armit Pic: Matt Mackey/ Presseye

CV Neil Armit

Role: commercial director at the R&A, governing body of the British Open

Age:40

Lives: between St Andrews and London

Family: married to Gemma with a son and daughter

Favourite film: The Shawshank Redemption

Last book read: Ted Talks by Chris Anderson

Hobbies: skiing, golf

Today there will be drama. There will be extraordinary camera angles. And there will be relief. The British Open, or the Open as it is formally ...