The week in business

A look behind the stories with Róisín Burke

Jamie Heaslip

Feeling Brand New: Heaslip-backed brand rolling out first product here

Prime Active Capital, the Dublin finance house, recently snapped up C7 Brands: a British drinks business that distributes low-alcohol volume wine and soft drinks across Britain, Ireland and other markets.

As part of the deal, well-known sports people, including Irish rugby star Jamie Heaslip joined the shareholder roster.

The Heaslip link-up came through his involvement in Coco Fuzion 100, a coconut water that ...