The Sunday Interview: Geoff Read

The Sunday Interview: Geoff Read View Gallery
Geoff Read. Picture: Simon Earle

He was branded an ‘eejit’ for selling bottled water to the Irish, but had the last laugh. Now Geoff Read is planning on selling us Nosh, a self-styled breakfast in a bottle.

Just after Christmas, a low-key marketing campaign started around Dublin.

It was for something called Nosh, which the accompanying press release described as a ‘foothie’ – a mixture of food and a smoothie. It was an odd product, described variously as a break- fast in a bottle, a food you drink, or a drink you eat.

That oddness wasn’t helped by the fevered prose of the press release, apparently unaware of its own redolence of the...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription


For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription


For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription


For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post