The Sunday Interview: Geoff Read
He was branded an ‘eejit’ for selling bottled water to the Irish, but had the last laugh. Now Geoff Read is planning on selling us Nosh, a self-styled breakfast in a bottle.
Just after Christmas, a low-key marketing campaign started around Dublin.
It was for something called Nosh, which the accompanying press release described as a ‘foothie’ – a mixture of food and ...