The Sunday Interview: Geoff Read

He was branded an ‘eejit’ for selling bottled water to the Irish, but had the last laugh. Now Geoff Read is planning on selling us Nosh, a self-styled breakfast in a bottle.

Geoff Read. Picture: Simon Earle

Just after Christmas, a low-key marketing campaign started around Dublin.

It was for something called Nosh, which the accompanying press release described as a ‘foothie’ – a mixture of food and ...