The Sunday Interview: Geoff Read

The Sunday Interview: Geoff Read View Gallery
Geoff Read. Picture: Simon Earle

He was branded an ‘eejit’ for selling bottled water to the Irish, but had the last laugh. Now Geoff Read is planning on selling us Nosh, a self-styled breakfast in a bottle.

Just after Christmas, a low-key marketing campaign started around Dublin.

It was for something called Nosh, which the accompanying press release described as a ‘foothie’ – a mixture of food and a smoothie. It was an odd product, described variously as a break- fast in a bottle, a food you drink, or a drink you eat.

That oddness wasn’t helped by the fevered prose of the press release, apparently unaware of its own redolence of the...

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