The secret start-up: Part Two

We continue our series chronicling the highs and lows of starting a business through the eyes of a young entrepreneur who lived both the start-up dream and the nightmare

Part 3: Don’t believe the hype (that you create)

In our very earliest days, we tried simple stunts to draw attention to our platform. We had 10,000 flimsy business card-sized flyers printed out with nothing but our logo on one side. I had my younger brother and his best mate stand at the top of Grafton Street and hand them out to passers-by. They were very young, so it may have verged on ...