The nudge effect

The nudge effect

Confusion over contractual products is ripe for exploitation, and makes predicting consumer behaviour tricky, writes Liam Delaney

The awarding of the Nobel prize in economics to the Chicago-based economist Richard Thaler last year underlines the extent to which behavioural economics has become an important part of modern thinking on policy.

Please Subscribe or Log in to continue reading

Subscribe Login

Independent journalism every day

With digital access you can read The Business Post whenever, wherever, and however you want.

  • Unlimited access to all sections of The Business Post on desktop, tablet and mobile.
  • Breaking news, comment and analysis from the best Business Post writers seven days a week.
  • Live blogs of major news events.
  • Videos and podcasts from some of the industry's most respected journalists such as Michael Brennan, Susan Mitchell and Ian Guider.
  • Access to The Business Post's extensive archive‚Äč.

Related Articles

More from The Business Post