The magazine that bucks all trends

The magazine that bucks all trends

The Economist has just made a £60m operating profit. Sales are robust and its digital offering is thriving. What is the secret of its success?

Don’t call it a magazine. The Economist is a newspaper. A newspaper, as described by one previous editor, “where the readers, with higher than average incomes, better than average minds, but with less than average time, can test their opinions against ours”.

Few publications would dare nurture such a superiority complex. There’s a joke about the ideal paragraph in The Economist reading, simply, “Wrong” as it dismisses an idea which does not measure up....

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription


For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription


For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription


For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post