The Lowdown Tips for SME'S This week: trademark protection

It is commonplace for a business to have a specific brand or logo. Trademarks are specific names or identifiers under which entities trade. They can include words, logos, signs, shapes, colour, smells, sounds or holograms.

Registering a trademark grants the trademark owner a monopoly over that mark or brand, which can prohibit others from using it.

Once registered this is “prima facie” evidence of your ownership of ...