The Lowdown: Five questions that every new business must answer

No matter how fresh, inspiring or novel your start-up idea, business success will not

automatically follow.

Can you tell me about your business, without referring once to your product or

service? This can be a really valuable exercise as it will prompt you to consider your

idea from your customer’s point-of-view. As a starting point, consider these

questions:

Who are your customers?

The lazy answer here is “everybody”, but the wider the range ...