The extraordinary success of Peppa Pig

The extraordinary success of Peppa Pig

The extraordinary success of Peppa Pig has confounded all the conventional wisdom of the children’s television industry

It was the children’s television equivalent of: “Guitar groups are on the way out, Mr Epstein.”

Just as Decca Records once passed on the Beatles, despite Brian Epstein’s best efforts, so a host of TV executives dismissed Neville Astley, Mark Baker and Phil Davies when they were pitching an animated series about a precocious piglet in 2001.

Two-dimensional cartoons were passé, the creators of Peppa Pig were told. The logic behind the argument was...

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