The extraordinary success of Peppa Pig
The extraordinary success of Peppa Pig has confounded all the conventional wisdom of the children’s television industry
It was the children’s television equivalent of: “Guitar groups are on the way out, Mr Epstein.”
Just as Decca Records once passed on the Beatles, despite Brian Epstein’s best efforts, so a host of TV executives dismissed Neville Astley, Mark Baker and Phil Davies when they were pitching an animated series about a precocious piglet in 2001.
Two-dimensional cartoons were passé, the creators of Peppa Pig were told. The logic behind the argument was...
Subscribe from just 1€
Choose the subscription that is right for you
For the first month
€19.99 Monthly ThereafterSubscribe today
For the first year
€199.99 annually thereafterSubscribe today
For the first 90 days
€55.00 quarterly ThereafterSubscribe today
These offers are not available for current subscribers. Offers and pricing are subject to change without notice.
Terms & Conditions Apply