The continuing evolution of sports

The continuing evolution of sports View Gallery
Patrick Nally, founder of West NallyArk Photography

With top-level world sport undergoing massive changes, sponsoring companies are having to adapt on the hoof

Sports sponsorship, in the traditional sense, is largely concerned with brand names on billboards, sporting equipment and clothing.

With sponsorship of sporting events now commonplace, however, the viewers are laden with a plethora of brand names, logos and slogans. While brands are paying for exposure, the task of getting consumers to engage with a sponsorship title is become an increasingly arduous task.

Brands are now expected to engage the customer through a variety of mediums,...

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