The continuing evolution of sports
With top-level world sport undergoing massive changes, sponsoring companies are having to adapt on the hoof
Sports sponsorship, in the traditional sense, is largely concerned with brand names on billboards, sporting equipment and clothing.
With sponsorship of sporting events now commonplace, however, the viewers are laden with a plethora of brand names, logos and slogans. While brands are paying for exposure, the task of getting consumers to engage with a sponsorship title is become an increasingly arduous task.
Brands are now expected to engage the customer through a variety of mediums,...
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