That’s A Wrap: Greencore prepares to crack US market

Greencore boss Patrick Coveney hopes that its takeover of Chicago firm Peacock Foods will create a food giant on both sides of the Atlantic

Patrick Coveney, chief executive of Greencore: ‘This takeover catapults us into relevancy and gives us national reach’ Picture: Tony O'Shea

Two years ago, Patrick Coveney spoke to The Sunday Business Post about his plans to grow Greencore in the US to reach $1 billion in revenues over the next five to ten years. At the time, the sandwich maker was turning over a few hundred million dollars annually. But he knew that to become a major player in the States, it needed more scale.

It turned out that Coveney didn’t need all those ...