Taking the pain out of selling

Dublin-based tech entrepreneur Elaine Ralph left behind a long-standing career in IT distribution to develop software that would help companies to sell products more easily online.

Ralph established SuperDisty in 2014 with her existing business partner Gabriel Nolan.

The pair had set up IT distribution company Memory Bank in 1995 and ran the company for two decades until the idea for their new venture was born.

“Memory Bank gave us first-hand experience of ...