Sweet like chocolate: Lily O'Briens new €4m campaign
When it comes to advertising chocolate, campaigns tend to focus on the luxurious: either chocolatiers in white chef outfits making perfectly uniform treats, or the bizarre – think gorillas playing the drums, or kittens emerging out of a packet of biscuits.
Lily O’Brien’s decided to go for something different for its new brand campaign ‘Share Wisely’, which has been designed to promote ‘treat me’ moments to chocolate lovers across Ireland and Britain.
Subscribe from just 1€
Choose the subscription that is right for you
For the first month
€19.99 Monthly ThereafterSubscribe today
For the first year
€199.99 annually thereafterSubscribe today
For the first 90 days
€55.00 quarterly ThereafterSubscribe today
These offers are not available for current subscribers. Offers and pricing are subject to change without notice.
Terms & Conditions Apply