Sweet like chocolate: Lily O'Briens new €4m campaign

Sweet like chocolate: Lily O'Briens new €4m campaign
Geoff McGrath of Core and Hilary Hughes of Lily O’Brien’s Picture: Fergal Phillips
When it comes to advertising chocolate, campaigns tend to focus on the luxurious: either chocolatiers in white chef outfits making perfectly uniform treats, or the bizarre – think gorillas playing the drums, or kittens emerging out of a packet of biscuits.

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