Sweet like chocolate: Lily O'Briens new €4m campaign

Sweet like chocolate: Lily O'Briens new €4m campaign
Geoff McGrath of Core and Hilary Hughes of Lily O’Brien’s Picture: Fergal Phillips

When it comes to advertising chocolate, campaigns tend to focus on the luxurious: either chocolatiers in white chef outfits making perfectly uniform treats, or the bizarre – think gorillas playing the drums, or kittens emerging out of a packet of biscuits.

Lily O’Brien’s decided to go for something different for its new brand campaign ‘Share Wisely’, which has been designed to promote ‘treat me’ moments to chocolate lovers across Ireland and Britain.

The chocolate...

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