Surviving the online frontier

In the internet age, a local firm can sell to the whole world, but as Irish retailers have found, it takes more than a webpage to do business online

Grace O’Sullivan and Ellen Weber founders of Glitz n’ Pieces Picture: Bryan Meade

The web offers small businesses ready access to a vast marketplace, but for some, the sheer scale of this unprecedented opportunity is proving a daunting prospect.

As growing numbers of consumers ...