The Sunday Business Post beats Sunday quality market

Sales of The Sunday Business Post increased by almost 5 per cent in the second half of last year, driven by a strong performance in both print and digital formats.

The Sunday Business Post recorded an ABC (Audit Bureau of Circulations) figure for the period July to December 2017 of 31,674 for print and e-reader sales. This is an increase of 4.7 per cent on the same period for the year before, and 1.1 per cent on the previous ABC period.

The Sunday Business Post figure compares with a decline of 4.6 per cent in the Sunday quality market, and an industry average decline of 6.3 per cent.

The headline circulation figure includes paid-for e-reader sales of 2,055. Unlike most Irish titles, the newspaper operates a hard paywall on its website.

Siobhán Lennon, chief executive of The Sunday Business Post, said the increase reflected the newspaper’s continued investment in independent journalism.

“Between print and digital, more people are now paying to read our content than in the previous year,” Lennon said. “This is a testament to the strength of The Sunday Business Post brand and the dedication of its staff. We believe that good journalism is worth paying for, and our commitment to that quality, both in print and online, remains steadfast.”