Success of Paddy Power Betfair is a sure bet
The merger of the two betting heavyweights leads to the prospect of Paddy Power taking on the US market
Cheeky publicity stunts, controversial ads and an uncanny ability to make enormous amounts of money when others aren’t. That’s the reaction of a betting industry executive when asked about Paddy Power last week.
The PR machine didn’t need any gimmicks to announce the company’s mega-merger with Britain’s Betfair. The reaction of Paddy Power and Betfair’s share price said it all, as both companies stock surged 20 per cent.
The merged business will be ...
