Strong Roots earmarks €500k for marketing push
Harrods listing for plant-based frozen food company
Strong Roots, the plant-based frozen food company set up by Dubliner Sam Dennigan in 2015, is investing €500,000 in a new marketing campaign, and has secured a listing in the upmarket London department store Harrods.
Outdoor advertising, experiential sampling via a food truck, in-store sampling, digital marketing, social media and public relations all form part of the new campaign, which was developed by TBWA Dublin and Core Media.
Strong Roots, which started with a single product -...
Subscribe from just 1€
Choose the subscription that is right for you
For the first month
€19.99 Monthly ThereafterSubscribe today
For the first year
€199.99 annually thereafterSubscribe today
For the first 90 days
€55.00 quarterly ThereafterSubscribe today
These offers are not available for current subscribers. Offers and pricing are subject to change without notice.
Terms & Conditions Apply