Strong Roots earmarks €500k for marketing push

Harrods listing for plant-based frozen food company

Sam Dennigan, founder of frozen food maker Strong Roots Picture: Anna Gordon

Strong Roots, the plant-based frozen food company set up by Dubliner Sam Dennigan in 2015, is investing €500,000 in a new marketing campaign, and has secured a listing in the upmarket London department store Harrods.

Outdoor advertising, experiential sampling via a food truck, in-store sampling, digital marketing, social media and public relations all form part of the new campaign, which was developed by TBWA Dublin and Core Media.

Strong Roots, which started with ...