Strong Roots earmarks €500k for marketing push

Strong Roots earmarks €500k for marketing push
Sam Dennigan, founder of frozen food maker Strong Roots Picture: Anna Gordon

Harrods listing for plant-based frozen food company

Strong Roots, the plant-based frozen food company set up by Dubliner Sam Dennigan in 2015, is investing €500,000 in a new marketing campaign, and has secured a listing in the upmarket London department store Harrods.

Outdoor advertising, experiential sampling via a food truck, in-store sampling, digital marketing, social media and public relations all form part of the new campaign, which was developed by TBWA Dublin and Core Media.

Strong Roots, which started with a single product -...

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