Strike early to capture rugby fans’ eyeballs

Strike early to capture rugby fans’ eyeballs
Ruth McEntee of Google Ireland Picture: Feargal Ward

Google Ireland’s Ruth McEntee says the Rugby World Cup will outstrip the five million web searches it had last time

The Rugby World Cup begins on September 18, and while the focus will be on the players, coaches and fans during the tournament, another group is also hoping to steal some of the limelight: advertisers and brands.

Getting noticed in what will be a frenzied marketplace will be difficult during the tournament – which is why Ruth McEntee, head of sales at Google Ireland, said she advised companies not to turn on their advertising on the...

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