Storyful takes first steps towards the corporate side
Mark Little, the former RTÉ journalist and founder of social media news agency
Storyful, is pushing the company towards more work with corporate brands in order to
boost revenues and provide more cash to support its editorial work.
Brands the firm has engaged with commercially include AT&T, Redbull, Pepsi and
public relations firm Fleishman Hillard.
The move to bolstering the editorial functions with a healthier commercial ...