Star Wars lends Disney some Force
The company’s latest acquisition is paying off
If life imitates art, then the Force is with The Walt Disney Company, owners of the Star Wars franchise. A month after opening night, the movie Star Wars: The Force Awakens is on course to become the highest grossing film in the history of US cinema.
In its first 25 days, it has grossed $815.9 million at US box offices, (adjusted for inflation Avatar had grossed $837 million in this period). The movie ...