Spotify won’t sell out despite losses – chief executive

Spotify won’t sell out despite losses – chief executive View Gallery
Spotifys chief executive sees a brighter future if it stays the course

"My biggest advice for entrepreneurs is don’t ever sell."

Spotify chief executive Daniel Ek said the music streaming service will never sell out to a large US tech firm. Other rising tech stars such as King Digital Entertainment and Mojang sold for billions in recent times.

“Not going to sell, no. My biggest advice for entrepreneurs is don’t ever sell. All of these things could grow to be gigantic if the founders wouldn’t sell.”

Daniel Ek, chief executive, Spotify

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