Sports sponsorship must be relevant to fans
Brands looking to get those sponsorship positions need to go one step further
Make sure your sports sponsorship is active and relevant to fans: that’s the message to sponsors from a new study by sports market research firm Onside and sports activation specialists Atomic Sport.
According to Onside’s research, the overall Irish sports sponsorship rights fee market is worth €152 million. But for Onside’s founder and chief executive John Trainor, brands looking to get those sponsorship positions need to go one step further and spend a ...