As sports fans tune out, broadcasters struggle to find a winning solution

As sports fans tune out, broadcasters struggle to find a winning solution
Viewing figures in Britain for Premier League football on Sky TV fell by 14 per cent for the season just ended which was won by Antonio Conte's Chelsea

Viewers can be as fickle as a toddler going through the terrible twos, writes Conor Brophy

Sports fans are infuriatingly difficult for broadcasters to read.

Please Subscribe or Log in to continue reading

Subscribe Login

Independent journalism every day

With digital access you can read The Business Post whenever, wherever, and however you want.

  • Unlimited access to all sections of The Business Post on desktop, tablet and mobile.
  • Breaking news, comment and analysis from the best Business Post writers seven days a week.
  • Live blogs of major news events
  • Videos and podcasts from some of the industry's most respected journalists such as Tom Lyons, Susan Mitchell and Ian Guider
  • Access to The Business Post's extensive archive‚Äč

Related Articles

More from The Business Post