Sponsors start to embrace sport’s feminine side
Brands are finally waking up to the potential power of female sporting sponsorship, write Sinéad Goldrick and Sinéad Finnegan of the Dublin ladies football team
Typically, brands would invest in sponsorships that are male-oriented, and choose male sports ambassadors.
However, more recently, brands have recognised the potential benefits of tapping into this unsaturated market of investing in female athletes. This trend has been more notable abroad, but is emerging in the Irish market, and it looks set to increase as female sport continues to grow in ...
