Sponsors see growing value in partnering with women’s sports

Sponsors see growing value in partnering with women’s sports View Gallery

Why are brands looking to women’s sport now for sponsorship opportunities?

It has been a week of sports sponsorship announcements - not a rare occurrence at the beginning of summer, but these new partnerships stand out because they all involve women’s sports.

Over the past few days, Allianz announced its sponsorship of golfers Leona and Lisa Maguire, SoftCo was revealed as the main sponsor of the Ireland Women’s World Cup Hockey team, and Liberty Insurance pledged to invest €2.5 million in supporting women’s sport over...

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