Sponsors see growing value in partnering with women’s sports

Sponsors see growing value in partnering with women’s sports View Gallery
The Camogie Association announcing the Liberty Insurance sponsorship of the 2018 All-Ireland Camogie Championships Pic: INPHO

Why are brands looking to women’s sport now for sponsorship opportunities?

It has been a week of sports sponsorship announcements - not a rare occurrence at the beginning of summer, but these new partnerships stand out because they all involve women’s sports.

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