Social media platform whets appetite of food chains

Customers rewarded for posting pictures of brands

Richie Whelan and Gavin Hayes of Popdeem Picture: Naoise Culhane

A new partnership with Boston-based loyalty vendor LevelUp will see the Dublin start-up Popdeem roll out its social media ambassador marketing platform to 150 outlets in the Kung Fu Tea chain in the US.

“They are our biggest client to date. They have a presence in Vietnam, Australia and Canada as well as the US and they will be using Popdeem to power their ambassador marketing software,” said Richie Whelan, chief executive of ...